Location: Antelias, Lebanon
Design & Execution Year: 2024
Scope: Interior Design, Branding Integration, Merchandising
The Flavor of Fun in Every Corner
When Pizza Guys approached us, they weren’t just looking for a space—they wanted a vibe. Their team is young, witty, bold, and fast-moving. Our challenge was to translate that energy into a physical space that would reflect their brand’s spirit and fuel customer excitement.
Set in the heart of Antelias, this fast-casual dining space was designed to be more than just a place to grab a slice—it’s a social hotspot, an urban landmark, and a brand experience rolled into one.
The Design Language
At its core, the space captures the cool, unfiltered attitude of Pizza Guys. We leaned into industrial materials like polished concrete, exposed piping, and brushed steel, but softened them with elements that reflect warmth and playfulness:
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Mint green accents on walls, seating, and signage add a refreshing twist and visual identity.
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Custom-designed banquette seating invites casual hangouts and group dining.
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Open kitchen concept lets customers connect with the pizza-making process in real-time.
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Statement lighting fixtures in geometric shapes add a modern edge, while softening the visual tension.
We carefully balanced function with flair, ensuring the space works for both high customer turnover and memorable dine-in experiences.
Brand Extensions: Merch & More
To expand the brand beyond food, we designed a merchandise corner with custom Pizza Guys T-shirts, tote bags, and stickers. Using bold typography, tongue-in-cheek graphics (like pizza slices riding skateboards), and the signature mint color, the merch became an extension of the restaurant’s personality.
Customers can wear the brand—and many do, turning Pizza Guys into a lifestyle moment, not just a meal.
Sustainable, Scalable & Instagrammable
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Reclaimed wood countertops and locally sourced planters speak to the brand’s conscious approach.
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The layout is modular—making it easy to replicate in other branches or pop-up formats.
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Photo-worthy corners and curated wall art (pizza puns included) turn every visit into content creation gold.
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Final Slice
Pizza Guys – Antelias is more than a pizzeria. It’s a carefully crafted destination where design meets culture, and pizza becomes the centerpiece of a modern, urban lifestyle. With every pizza served, a story is told—one of flavor, community, and good design
