Location: Beirut, Lebanon
Design & Execution Year: 2025
Project Scope: Interior Architecture, Spatial Zoning, Branding Integration, Material & Lighting Selection
Project Overview
G Lift Space redefines the aesthetics of modern gym environments. Designed to stimulate both physical and mental performance, the space merges raw industrial character with cutting-edge lighting and branding. This multipurpose sports facility was created to support a wide range of activities—from intense weight training and personal cardio sessions to dynamic group workouts and fitness classes.
The client’s vision was clear: create a high-performance atmosphere that feels bold, powerful, and unmistakably contemporary.
Interior Design Concept
The concept began with one word: “Strength.” We translated that into the architecture through minimal forms, steel structures, and graphite-toned surfaces, softened by ambient lighting and strong visual zoning. The interior celebrates industrial finishes while maintaining the flow and function necessary for a motivating workout experience.
Everything from the equipment layout to the ceiling design reflects the energy of movement and purpose.
Zoning & Circulation
To support flexibility and multiple workout styles, the space was divided into well-defined zones:
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Free Weights & Strength Training Area:
Durable flooring and reinforced walls ensure safety and performance, with a central weight rack and bench stations highlighted by overhead LED spotlights. -
Cardio Section:
Lined with sleek treadmills and bikes, this area features motivational LED signage—“LIFT UP”—to drive movement and morale. -
Functional Training Zone:
An open floor layout allows group classes, stretching, or agility drills. The matte black flooring and clear ceiling lighting help distinguish this active core space.
Material Palette & Branding
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Polished concrete floors for industrial toughness
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Matte black steel fixtures to emphasize strength
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Moody LED lighting integrated into walls and ceilings
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Custom illuminated signage using the brand’s slogan
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Raw ceiling structure retained and painted in charcoal gray to embrace honesty in design
The branding was not an afterthought—it was part of the design DNA. The “LIFT UP” slogan, repeated across glowing wall panels, acts as both a functional light source and a motivational branding element, reinforcing identity throughout the space.
Client Collaboration
The project began with detailed site measurements and client interviews to understand daily operations, flow, and brand personality. Working hand-in-hand with the owner, we translated their passion for performance into every inch of the space—from the durability of materials to the emotive power of lighting.
Atmosphere & Sensory Impact
The result is an immersive fitness experience that feels bold and cinematic. Whether it's the rhythmic pattern of exposed beams or the strategic lighting that mimics natural adrenaline peaks, G Lift Space invites users to push harder and feel empowered.
It is more than a gym—it’s a statement of identity, designed with purpose, passion, and precision.